Axis Max Life Insurance Limited, formerly Max Life Insurance Company, on Tuesday launched its new mobile app aimed at simplifying life insurance management and providing a holistic customer experience. Available on both Android and iOS platforms, the app integrates policy management with wellness services, marking a significant step in the company’s digital transformation.
The app allows users to raise service requests with real-time tracking, access policy documents instantly, monitor fund performance, make secure premium payments, and purchase new policies online. It also introduces a wellness benefit offering complimentary health assessments, annual check-ups, 24×7 health support, personalized wellness plans, step tracking, fitness challenges, and discounts on consultations, medicines, and lab tests. AI-powered features, including the Mili Chat Bot and a specialized Wellness Bot, provide quick responses to policy queries and personalized health guidance, while voice search and a video library enhance navigation and user experience.
In Guwahati, customers have shown growing interest in digital insurance solutions that combine financial security with health and wellness benefits. Local users are expected to adopt the app for its convenient online policy services and health management tools, aligning with the city’s rising trend of tech-enabled lifestyle and wellness awareness.
Manu Lavanya, Senior Director & COO of Axis Max Life, said the app “integrates policy services with wellness benefits for a seamless, holistic experience,” emphasizing AI-driven support and proactive customer engagement.