Axis Bank has launched the 13th edition of its nationwide art, craft, and literature competition — SPLASH 2025, inviting children aged 7-14 years to showcase their creativity under the theme “Dreams.” The competition, which opened on November 3, aims to engage over 11 lakh young participants across India through online submissions and on-ground events at branches, schools, and RWAs. Entries can be submitted on the official platform till December 31, 2025.
Participants will compete under two categories — “A Day in My Dream Life” (7-10 years) and “The Future as I Dream It” (11-14 years). A jury of more than 100 experts, including Amar Chitra Katha’s Savio Mascarenhas and Ryan Group’s Dr. Snehal Pinto, will evaluate the entries. Six winners and six runners-up will receive ₹1 lakh and ₹50,000 respectively, and attend an exclusive workshop at Tashkeel, Dubai, with winning artwork later showcased at MAP Bengaluru.
In Kolkata, parents and schools have welcomed the initiative as an opportunity for children to embrace creativity beyond textbooks. Local educators say the program aligns with Bengal’s rich artistic culture and provides urban as well as suburban students a platform to compete nationally and explore future-ready creative avenues. Axis Bank has also introduced an AI Dream Generator to help children visualize imaginative ideas across mediums. Last year, the competition drew 9 lakh entries and earned major marketing awards.