Avon India has launched its new campaign, “I Am Shakti,” honoring the strength and determination of women across the country as part of its festive celebrations. Inspired by the power of goddesses Durga and Lakshmi, the campaign shines a spotlight on Avon representatives who have transformed their lives and empowered their communities.
The campaign emphasizes the stories of women who embody the qualities of courage, strength, and prosperity, much like the revered deities. Snigdha Suman, GM Marketing at Avon India, expressed, “This campaign is about celebrating women who inspire change, both in their lives and in those around them. Our representatives are more than just beauty ambassadors; they are leaders in their communities.”
Kolkata has seen a significant rise in female entrepreneurship, with the “I Am Shakti” campaign resonating deeply among the city’s women. Avon’s initiative has provided many with opportunities for financial independence, making it a popular choice in the region during the festive season. For over 135 years, Avon has championed women’s empowerment, and this latest campaign reinforces its commitment to fostering change and awakening the inner strength of women across India.