Aviva Life Insurance has been ranked as India’s Most Trusted Private Life Insurance Brand for the seventh consecutive year, according to the TRA Brand Trust Report 2025. The recognition underscores Aviva’s consistent reputation for reliability, driven by customer-centric services and a strong claims track record. In FY 2023-24, the company achieved a 100% claim settlement rate within 30 days, one of the best turnaround times in the industry. Aviva’s portfolio includes term plans, guaranteed savings, investment solutions, and retirement plans. The company recently launched the Aviva Signature 3D Term Plan – Platinum, a pure risk cover product that also includes a Preventive Wellness Package, reinforcing its focus on holistic well-being.
“Being recognized for the seventh year in a row reaffirms our alignment with customer needs and aspirations,” said Vinit Kapahi, Chief Marketing Officer, Aviva Life Insurance. “We’re shifting focus from mere protection to prevention and overall wellness.”
In Guwahati, insurance buyers are increasingly gravitating toward trusted brands like Aviva, especially those offering wellness-centric features. Financial planners in the region say the strong claim settlement record and preventive healthcare focus have boosted consumer confidence in long-term life planning. TRA Research CEO N. Chandramouli called the recognition a “testament to customer confidence in Aviva’s reliability and service excellence.”