Aviva Life Insurance has won the prestigious Product of the Year 2025 title in two significant categories—Life Insurance – Retirement Income and Life Insurance – ULIP. The recognition came following a nationwide consumer survey conducted by NielsenIQ for the 17th edition of Product of the Year India. The awarded products—Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan—were voted as the most innovative in their segments. Asit Rath, CEO & MD, Aviva India, called the win a “powerful validation” of the company’s customer-centric product design.
Raj Arora, CEO of Product of the Year India, highlighted that Aviva stood out across a crowded field of consumer products, crediting their “future-ready financial solutions.” Ajai Kumar Tripathi, Chief and Appointed Actuary, added that the win reflects Aviva’s commitment to creating simple yet secure long-term financial tools based on deep consumer insight.
In Guwahati, where consumer awareness about retirement planning and ULIPs is on the rise, financial advisors noted increased interest in Aviva’s offerings following the announcement. Local distributors see the recognition as a confidence booster for customers seeking long-term savings and protection plans. The dual recognition reinforces Aviva’s reputation as a transparent and innovative insurer.