06
Feb
Assam's tea industry, one of the largest in the world, is at a critical juncture, requiring innovation and structural reform as emphasized during the 88th Annual General Meeting of the Assam Tea Planters’ Association (ATPA). The region, which produces approximately 1.25 to 1.3 billion kilograms of tea annually—half of India's total—is facing an economic challenge where despite global tea production increasing from 1.5 billion kilograms in 1950 to nearly 6 billion in 2023, prices have fallen, squeezing profit margins for producers. Industry leaders have highlighted the need to transition from merely increasing production to enhancing value through quality, branding, and…
