Business Correspondent - The Purbottar

27 Apr

Josh Finds the Biggest Phuchka Lover of Bengal

Business Correspondent0 CommentsBusinessbengal, Josh, Phuchka Lover

India’s fastest-growing and most engaged short-video app Josh in association with Red FM recently celebrated the love of Indians/Bengalis for this simple street food Phuchka with a 10-day Phuchkakhor challenge campaign to find the Biggest Phuchka Lover of Bengal. The grand finale was hosted at the Lake Club, Kolkata on 5th April.The on-ground activity took place at five different locations across three cities of Asansol, Durgapur, and Kolkata. Josh mobile stalls at these locations were set up to encourage people to download and sign in to the Josh app to participate in the challenge and post videos of the same.…

27 Apr

Levi’s and Deepika Padukone launch Season 2

Business Correspondent0 CommentsBusiness, IndiaDeepika Padukone, Levi’s

The second season of Levi’s and Deepika Padukone’s collaboration is here. The collection features elevated dyeing techniques, hybrid silhouettes, and utility elements in a mix of spirit-lifting colors and earthy neutrals. The collection includes a Levi’s throwback-inspired 90’s Trucker and high-waist taper fit and an extra wide-leg fit made of Hydro-dipped Indigo or an all-over rainbow marbling. Denim takes the form of vintage-inspired, super versatile, high-rise wardrobe staples like the 70’s high flare and 70’s high slim straight, both featuring a retro rise with a curve-hugging fit and a slight stacking in the latter. The High Loose and High Loose…

27 Apr

Tata Motors bags order of 1,300 commercial vehicles

Business Correspondent0 CommentsBusiness, Indiatata motors, vehicles

India’s largest commercial vehicle manufacturer Tata Motors bags orders 1300 commercial vehicles from a leader in surface logistics in India VRL Logistics Limited to expand VRL Logistics’ commercial vehicle fleet portfolio in the country. The order comprises of vehicles from Tata Motors’ Medium & Heavy Commercial Vehicle and Intermediate & Light Commercial Vehicle range, suited for logistics operations of the company, across India. The vehicles are designed and engineered on the ‘Power of 6’ philosophy, which delivers best-in-class driveability, the total cost of operations, comfort and convenience, and connectivity. The range comes with the standard fitment of Fleet Edge –…

27 Apr

Tata Motors’ Electric SUV Concept – CURVV

Business Correspondent0 CommentsBusinessElectric SUV, Tata Motors’

Tata Motors showcased its Electric SUV Concept - CURVV. The Concept CURVV is Tata Motors’ rendition of the modern SUV typology. This Concept will introduce India to a unique, edgy and sporty coupe body style which in the past has only been prevalent in the high end luxury segment. Tata Motors has been a pioneer in the Indian SUV market, always pushing boundaries of technology and innovation while developing products for India. Its striking silhouette coupled with its dynamic proportions, design differentiation and spacious interiors make for an SUV that expresses a strong character while also being effortlessly elegant. The…

26 Apr

“Cheers” is the new language of “Yaari” this cricket season

Business Correspondent0 CommentsBusiness, IndiaMcDowell's No1

Diageo India's flagship brand McDowell's No1 Soda announced its association with Kolkata Knight Riders as the Celebrations Partner during this season of Cricket. The brand is encouraging its consumers to do with this campaign with cheers such as "Yaaronkesaath make it happen, limit main rakhna celebration". The messaging resonates with consumers who want to enjoy safely with their friends and ensure the safety of all their yaars. Historically Cheers has always bought fans together and made their fandom epic and entertaining. McDowell's No1 is using this to enhance the engagement and celebration for this cricket season across languages and regions.…

26 Apr

Sabyasachi & Anirban come together for the first time ever

Business Correspondent0 CommentsBusiness, IndiaAnirban, Sabyasachi

For the very first time, Bengali cinema’s most loved detectives, Sabyasachi Chakraborty and Anirban Bhattacharya are scheduled to appear together on screen. It is surprising to see the two prominent faces together - Sabyasachi and Anirban. Viewers are wondering what Golmaal they are up to perform. A spectacle awaits the audiences with Anirban Chatterjee set to share the screen with veteran actor, Sabyasachi Chakraborty to unravel a fun, new mystery, together! It is still unknown what kind of mystery could they possibly be working on. Each actor with their distinctive character will be ensuring an exciting Golmaal unfolds. Viewers are…

26 Apr

Sabyasachi Chakraborty & Anirban Bhattacharya Come Together

Business Correspondent0 CommentsBusiness, West BengalAnirban Bhattacharya, Sabyasachi Chakraborty

Sabyasachi Chakraborty and Anirban Bhattacharya, West Bengal’s most loved detectives are going to share the screen together for the first time. Viewers are waiting to be surprised to see the two prominent faces together. They are wondering what Golmaal the two are planning to present. A spectacle awaits the audiences with Anirban Chatterjee set to share the screen with veteran actor, Sabyasachi Chakraborty to unravel a fun, new mystery, together. What kind of mystery could the two actors possibly be working on? Each with their distinctive character will be ensuring an exciting Golmaal unfolds. Are the two came out to…

26 Apr

Flipkart Marks Debut in the Healthcare Sector

Business Correspondent0 CommentsBusiness, IndiaFlipkart, Healthcare Sector

The digital healthcare marketplace platform of India’s homegrown Flipkart Group Flipkart Health+ announced the launch of a tech-platform Flipkart Health+ app which enables easy and convenient access to genuine medicines and healthcare products and services for millions of customers across the country. It aims to strengthen India’s healthcare ecosystem by enabling affordable access to a wide range of medicines and healthcare products and services while partnering with the healthcare ecosystem in terms of long-term sustainable well-being and social development. The platform will have around 500+ independent Sellers who have a network of registered pharmacists for validation of medical prescriptions and…

26 Apr

Thomas Müller joins Jaguar Land Rover

Business Correspondent0 CommentsBusinessJAGUAR LAND ROVER, Thomas

Jaguar Land Rover has announced the appointment of Thomas Müller as the new Executive Director of Product Engineering. His expertise in technology, agile leadership and digital capabilities will bring significant benefits to the efficient delivery of the next generation of modern luxury vehicles. He joins Jaguar Land Rover from the Volkswagen Group, where he held a variety of engineering leadership positions at Audi. He was Executive Vice President for Research and Development ADAS and Autonomous Driving at Volkswagen Group’s automotive software subsidiary, CARIAD. He will play a key role in bringing to life the company’s Reimagine strategy: a sustainability-rich reimagination…

26 Apr

H&M India launches its Menswear Linen Campaign

Business Correspondent0 CommentsBusiness, IndiaArmaan Malik., H&M, Menswear

H&M India launches its linen collection which features fresh classics and captures the essence of comfort and effortless ease. The campaign featured singer and songwriter Armaan Malik. The aim of the campaign is to motivate us to become the flow instead of going with the flow. The key garments are the linen long sleeve shirts, the linen tees, relaxed fit resort shirts, along with pull-on trousers and shorts both in relaxed fits. The silhouettes and colours give the collection a fresh and light feel through neutral shades along with playful prints. The campaign film shows Armaan Malik lounging around the…