Business Correspondent - The Purbottar

30 May

Nescafé RTD launches its new campaign

Business Correspondent0 CommentsBusiness, IndiaINDIA, Nescafé

Nescafé Ready-To-Drink (RTD) cold coffee has launched an inspiring new campaign “Thoda Aur Machaa”. Through a 3-part video series the campaign brings forth stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact.Malhar Kalambe 23 year old, founder of NGO “Beach Please” shared his thoughts. Animal rights activist Zabi Khan featuring in this campaign commented that animal rights are as important as human rights. Rayna Singh, an 18-year-old, teaches self-defense to girls in underprivileged areas. The campaign is conceptualized in partnership with Lowe Lintas. Prateek Bhardwaj, Chief Creative Officer, Lowe Lintas Gurugram…

30 May

Bajaj Auto’s 2nd edition of Dominar Rides: ‘The North-East Tour’

Business Correspondent0 CommentsBusiness, IndiaBajaj, Dominar Rides

The world’s most valuable two-wheeler and three-wheeler company, Bajaj Auto announced registrations for the 2nd edition of the Dominar Rides: ‘The North-East Tour’. The 12-day ride will take place from 4 to 16 June and will have the riders cover almost 2600 km. The ride will be led by Sarath Shenoy, a seasoned rider with an experience of 3-lac Kilometers across India, Nepal & Bhutan, and Dominar’s ‘Roof of the World Odyssey’. Starting at Guwahati, right from the pristine Dirang Valley the ride will cover the mystical land of Menchuka to a unique location such as Majuli, the largest river…

30 May

Hafele honours Architects at Award Night in Guwahati

Business Correspondent0 CommentsBusiness, Indiaguwahati, Hafele

Hafele organized an award show in Guwahati in association with The Association of Architects, Assam in the presence of notable guests such as Architect Shree Prakash Shandilya, and Architect Amitabh Sharma amongst others. The event began with the felicitation of the esteemed guests, followed by a speech and presentation by Mr. Jurgen Wolf, Managing Director, Hafele South Asia. An award ceremony ensued the presentation, where a host of designers and architects were awarded for their notable works in the field. Architect Debasish Chakraborty of Designer’s Guild, Architect Manas Rajkumar & Aarti Thakkar of Clean Slate Design, Architect Arvind Bawri of…

30 May

Eicher inaugurates a new Outlet in Bardhaman

Business Correspondent0 CommentsBusiness, IndiaBardhaman, Eicher

A business unit of VE Commercial Vehicles Eicher Trucks & Buses inaugurated a new company-owned (COCO) 3S setup in Bardhaman, West Bengal. The facility spanning over 43,000 sq. ft, has an impressive display of Eicher’s wide range of next-gen commercial vehicles, a fully-equipped multi-bay workshop with a washing ramp, and spare parts center. It is strategically located on NH-2 between Kolkata and Durgapur to address the needs of customers operating in agro-produce, cement, building and construction materials, LPG, and FMCG in Bardhaman and the central part of West Bengal. Eicher will offer optimum sales and service support to its customers…

30 May

KTM conducts Adventure Trail in Kolkata

Business Correspondent0 CommentsBusiness, IndiaAdventure Trail, kolkata, KTM

The world’s #1 and India’s fastest-growing premium motorcycle brand KTM conducted the KTM Adventure Trails in Kolkata on the morning of 22nd May 2022, which is aimed at introducing the owners to adventure biking by taking them on single-day rides to explore exciting trails. These have been carefully selected and curated by KTM Experts to provide a wholesome riding experience and to impart knowledge on basic riding techniques for navigating all kinds of terrain, understanding the capabilities of their bikes, and their versatility both on and off the road. These are organized exclusively for KTM Adventure owners and customers who…

30 May

Protinex highlights the importance of strength in daily life

Business Correspondent0 CommentsBusiness, HealthProtinex

The flagship brand of Danone India Protinex launched a new commercial on television and digital platforms. The TVC portrays the life of an Indian adult who is unable to carry out basic household chores due to tiredness and lack of strength. It was conceptualized by DDB Mudra and draws inspiration from our daily life and demonstrates show declining strength encumbers an individual’s ability to enjoy life with his family. The TVC expresses his concern over the declining muscle strength of Indians over 30 years of age. A sedentary lifestyle among adults in India has become more common. People above 30…

28 May

Vi offers International Roaming Packs for its Customers

Business Correspondent0 CommentsBusiness, IndiaInternational Roaming Packs, vi

India’s leading telecom operator Vi offers attractive international roaming packs for its customers this holiday season. Vi has roaming arrangements with operators across geographies, making international travel experience seamless and worry-free for its customers.Vi International Roaming packs enable users to roam worry-free with unlimited Voice calls and Data on its unparalleled roaming networks across top travel destinations globally. Vi post-paid customers travelling to popular business and holiday destinations such as UAE, UK, USA, France, Germany, Indonesia, Italy, Australia, Thailand, Brazil and more can opt for Vi Unlimited International Roaming packs, starting from Rs.599 offering 24 hour validity to Rs.5999 pack…

28 May

Sany India launches 22 new products at EXCON 2022

Business Correspondent0 CommentsBusiness, IndiaEXCON 2022, SANY India

One of the leading manufacturers and suppliers of Construction Machinery Sany is all set to unveil its 22 new products at EXCON, a mega trade fair which is a confluence of equipment manufacturers, customers, financiers and policy makers which provides a perfect platform for their launch. The new products come with technologically advanced design, ease of operability and reliability and will soon be available all over India. Government of India notified that unblended Biodiesel shall attract additional surcharge of Rs 2/- Liter from 1st Oct 22. Sany has worked with Different Engine manufacturers on biodiesel & their machines are capable…

28 May

Flipkart’s Shopsy launches Summer Store

Business Correspondent0 CommentsBusiness, IndiaFlipkart’s Shopsy, Summer Store

Flipkart’s social commerce platform Shopsy recently launched the Summer Store, a unique curation to address customers’ nuanced seasonal needs by offering a wide range of products across categories under one umbrella. Sellers in Guwahati recorded nearly a 5X growth in sales bolstered by the summer store initiative. It aims to continue its endeavor to offer a wide range of quality and engaging products for customers at affordable prices while being a value-based and reliable platform. Fashion emerged as a top priority for customers with demand for products such as kurta sets and cotton sarees topping the charts. Shopsy Summer Store…

27 May

India’s largest on-site solar project of 17 MWp

Business Correspondent0 CommentsBusiness, Indiatata motors, Tata Power

Tata Power and Tata Motors have joined hands for the development of a 7 MWp solar rooftop project at Tata Motors’ Passenger Vehicle Plant in Chikhali, Pune. This is the third phase of a joint 17 MWp on-site solar project, of which a 10 MWp has been installed earlier. It will become home to India’s largest on-site solar project. They have recently inked a Power Purchase Agreement for this project. The installation is collectively expected to generate 23 million units of electricity, mitigating 5.23 lakh tonnes of CO2, which will be equivalent to planting 8.36 lakh trees over a lifetime.…