Business Correspondent

Plum BodyLovin’ – the immensely loved bath & body brand by Plum, has signed Bollywood actor and style icon, Ananya Panday as its brand ambassador. The star will be seen as the face of the brand, promoting its fragrance category – body mists, perfumes & deodorants in a variety of engaging campaigns across media platforms. Plum BodyLovin aims to be the bath & body brand of choice for young India, and the most fun & delightful one at that, with its signature fragrances like Hawaiian Rumba, Vanilla Vibes, Trippin’ Mimosas and Orchid-You-Not. With 25+ fragrance products available in 7 fine…

Walmart and Flipkart announced the signing of a Memorandum of Understanding (MoU) with the Industries & Commerce and Public Enterprises Department, Government of Assam and Public Health Engineering, Skill, Employment & Entrepreneurship, and Tourism Department, Government of Assam to form an ecosystem which supports and aids the digitization of local MSMEs in the state. MSMEs will benefit from this assistance in digitizing their operations and expanding their reach across India. They can expand their export potential and join the global supply chain of Walmart. Through this partnership with Swasti, Walmart Vriddhi Supplier Development Program offers small businesses and entrepreneurs a…

Amazon India announced that it has further strengthened its operational engagement with the Indian Railways, with more than 325 inter-city transportation lanes for movement of customer packages. This is 5X increase in railway lanes since it began working with the Indian Railways in 2019, and is one of the enablers for the company to offer 1-day and 2-day delivery promises to customers in the hinterlands of the country. Amazon India now ferries customer packages with the Indian Railways to cities in West Bengal such as Siliguri and Murshidabad among others. Amazon was the first company in the Indian e-commerce space…

Lenovo has unveiled its next generation jewel crafted Yoga series; the battle-ready Legion and IdeaPad gaming laptops, in India, empowering consumers to Do More, Their Way. The lineup includes Legion 5i, Legion 5i Pro, Legion Slim 7i and the IdeaPad Gaming 3i along with Yoga 9i, Yoga Slim 7i Pro, and Yoga 7i. All laptops are equipped with 12th generation Intel® Core™ processor, faster graphics, improved battery performance, and sustainable design to further Lenovo's Smarter Innovation for consumers. The new smart AI-powered Yoga laptops come with immersive OLED display and integrate a comfortable edge design. The new battle-ready Lenovo Legion…

A Britain-based international personal care brand The Body Shop has launched transversal skincare range infused with the Edelweiss flower, known for its remarkable antioxidant properties. The Body Shop has packed powerful natural protection systems found in Edelweiss into its new range covered in more sustainable and recyclable packaging, reiterating the brand’s commitment to “Changemaking Beauty”. The Vegan certified Edelweiss line-up includes Edelweiss Daily Serum Concentrate, Edelweiss Eye Serum Concentrate, Edelweiss Serum Concentrate Sheet Mask, Edelweiss Bouncy Jelly Mist, Edelweiss Liquid Peel, Edelweiss Cleansing Concentrate, and Edelweiss Intense Smoothing Cream. Edelweiss flower protects and repairs itself, its natural antioxidants, including Leontopodic…

Kesh King, the leading ayurvedic hair and scalp care brand from the house of Emami Limited ropes in actor Ali Fazal for its Anti-Dandruff Shampoo variant. Ali Fazal becomes the very first male brand ambassador to join the Kesh King club. So far, female celebrities like Juhi Chawla, Shilpa Shetty, Sania Mirza, Shruti Haasan etc, have been endorsing brand Kesh King. Researches have shown that the biggest Hair care woe for Men is Dandruff as compared to Hairfall for Women. Also, men tend to seek immediate solution to get rid of their dandruff problem & in this process they keep…

India’s leading automotive brand Tata Motors launched the Tiago NRG XT variant at INR 6.42 lakhs. It will be available in two trims - theTiago XT NRG and the Tiago XZ NRG. The new Tiago NRG XT variant comes with new 14” Hyperstyle Wheels, 3.5” Infotainment System by HarmanTM, Steering Mounted Controls, Height Adjustable Driver Seat, Front Fog Lamps and many other features along with carrying forward the NRG design elements such as High Ground Clearance of 181 mm, Rugged Claddings, Infinity Black Roof with Roof Rails & Charcoal Black Interiors. Tata Motors also announced the upgradation of its existing…

DSP Investment Managers announced the launch of DSP Silver ETF which will invest in physical silver and silver related instruments. This new ETF offers investors an easier way to buy or sell silver compared to the physical version with the freedom to trade easily. Demand for silver is higher than supply and mainly driven by industrial, investment and jewellery. Supply (997 million ounces) of silver depends on limited mine production capacities but demand (1049 million ounces) may increase further due to its application in new age tech, among many other use cases like photovoltaic cells (solar) and as the main…

Indian Institute of Technology Madras (IIT Madras) BSc in Programming and Data Science now comes with an option for a four-year BS Degree in Data Science and Applications. Students can do an 8-month apprenticeship or a project with companies or research institutes. This unique program is carefully designed to offer students multiple entry and exit options where the learner can earn a certificate, diploma or degree. Data Science will teach students to manage data, visualize patterns to gain managerial insights, model uncertainties, and build models that assist in producing forecasts to make effective business decisions. IIT Madras also facilitates internships…

Nissan Motor India announced domestic wholesale of 3667 units and export wholesales of 4670 units, cumulative wholesales of 8337 units for July 2022. The cumulative wholesale YTD growth stood at 14% on domestic wholesale and exports. Nissan has exported vehicles to 108 countries from its Renault-Nissan Automotive India Ltd plant in Chennai since exports commenced in September 2010. Launched in July’22, at a starting ex-showroom price of 7.86 lakh, the RED Edition of Nissan Magnite offers a compelling combination of visual sophistication, power-packed performance, advanced technologies, and comfort, aimed at redefining journeys for the discerning Indian customer. Nissan Magnite launched…