Business Correspondent

 Reckitt, world’s leading consumer health and hygiene company, under its flagship campaign Dettol Banega Swasth India has launched India’s first and biggest Hygiene Olympiad- Dettol Hygiene Olympiad. A natural extension to the Dettol School Hygiene Curriculum, the initiative further cements Reckitt’sbelief inaddressing hygiene gaps that areimperativein India’s journey to better health. The Dettol Hygiene Olympiad, under Reckitt India’s flagship initiative Dettol Banega Swasth India, will also Identify ‘Hygiene Champions/Leaders’ who will become advocates of good hygiene in schools and districts. Powered by Dettol Banega Swasth India, the Olympiadis supported by the Dettol School Hygiene Programme’s outreach partners – Plan India,…

The Automotive Skills Development Council (ASDC) has launched a project ‘Karigari’ with Tide Water Oil Company (India) Limited under the CSR initiative in Kolkata to train two-wheeler & four- wheeler market technicians on Bharat Stage-6 (BS-6) technology. Under this ‘Recognition of Prior Learning (RPL)’ program, independent auto-mechanics or garage owners will receive two days training on BS-6 emission standards and aligned engines. This initiative was launched in the August presence of Arindam Lahiri, CEO, ASDC and Arijit Basu- Executive Director, Tidewater Oil Company (India) Limited. A MoU was also signed between ASDC & Tide Water Oil Company (India) Limited for…

 Tata Consultancy Services (TCS) and the Department of Electronics, IT, BT and Science and Technology, Government of Karnataka, announced that registrations for the 23rd edition of the TCS Rural IT Quiz are now open across India. The event will be part of Bengaluru Tech Summit 2022. Students from Class 8 to 12 from smaller towns and districts are encouraged to participate. The quiz will focus on application of technology across various sectors and aspects such as: the technology environment, the business, its people, new trends and legends, world of internet and unique websites, IT buzzwords, acronyms, IT personalities – international…

 PhonePe, has announced that it has digitized 80 lakh offline merchants as a part of the RBI PIDF (Payments Infrastructure Development Fund) scheme in the last eighteen months. The Payments Infrastructure Development Fund was set up by the Reserve Bank of India (RBI) to subsidize deployment of Points of Sale (PoS) infrastructure (physical and digital modes) in every centres and North Eastern States of the country. The PIDF scheme, PhonePe was able to double down and create digital payment infrastructure across the country, and digitize even far-flung terrains which had so far not been digitized. The PhonePe Pulse data shows…

Melorra one of India’s fastest-growing D2C brands has launched its first experience centre at City Center in Siliguri. The 20th store of Melorra is bringing 21st-century lightweight, fine, trendy, modular and fashionable gold jewellery to women. Melorra now has 20 such centres pan India and plans to launch 350 more in the coming years. Melorra offers lightweight and affordable fashionable gold jewellery (the majority of the demand comes from the 20-50k price range). Melorra has so far delivered to over 3000 cities/towns/villages in the country and made its mark everywhere. Speaking about this, Saroja Yeramilli, Founder and CEO, Melorra, said,…

 Flipkart is bringing in the festive cheer early with exciting consumer constructs for the upcoming 9th Edition of The Big Billion Days (TBBD). This year’s ‘TBBD’ will be even bigger and better, with lakhs of Flipkart’s sellers and thousands of brands bringing forth the widest selection of products at great value for every Indian shopper. Customers’ excitement will arrive sooner this year with multiple new and innovative constructs like Sale Price Live & Pre Book, where they will get to avail of The Big Billion Days Price before the commencement of the event. Some of the exciting offerings going live…

India’s leading women’s fashion brand - W, has launched amega-campaign ‘Be the Same or Be W’ showcasing its latest collection for the festive season. The digital-first campaign showcases distinct head-to-toe looks for various occasions that makes a W woman look differentiated in every setting. With this campaign, W is reaching out to all women out there and asking them to choose different, look different and celebrate being different. W’s stylish Festive‘22collection offers unique festive-fusion styles for the contemporary Indian woman. It features an exquisite Insta Saree–a one-piece modern avatar of the traditional saree, Duo Dress - a fusion dress with…

 The National Institute for Entrepreneurship and Small Business Development (NIESBUD) and the Indian Institute of Entrepreneurship (IIE), under the aegis of the Ministry of Skill Development and Entrepreneurship (MSDE), has signed a Memorandum of Understanding (MoU) with the Indian School of Business (ISB), to offer world class management education through entrepreneurial programmes targeted towards youth, job seekers and budding entrepreneurs. This partnership will enable,development and implementation of two programmes— Business Foundations & Entrepreneurial Skills and Behavioural Skills Programmeby ISB faculty and industry experts. Additionally, NIESBUD and IIE will drive the enrolment of youth, job seekers and entrepreneurs on the ISB…

The world’s #1 and India’s fastest growing premium motorcycle brand KTM conducted aKTM Pro-Getaway in Siliguri on 4th September. KTM Pro-Getaways, which are day-long rides designed exclusively for KTM 250cc+ Duke and RC owners, are aimed at providing a unique experience of tarmac riding and bonding with fellow bikers. The KTM Pro-Getaway in Siliguri was headed by Gusto racing –a professional motorcycle racing team and academy. They are the guiding force behind the property and take special care in ensuring that riders of different skillset can successfully complete the ride. The Siliguri ride began from KTM Sevoke Road to Lepcha…

Ampere has announced the launch of its new EV dealership in Siliguri. This dealership will strengthen the brand's presence in West Bengal. This dealership has inaugurated by Shankar Roy, Zonal Head-Greaves Electric Mobility, the store will offer all Ampere products along with additional EV resources. The 3S facility store is located at Jhankar More, Opposite Crescent Court, SMW Ward No. 7, Siliguri – 734001. Through this expansion, Ampere re-affirms its vision to make EV adoption fast and accessible, enabling last-mile connectivity. Ampere believes in creating sustainable and affordable mobility solutions that provide exhilarating drive experiences and higher functional usage. With…