Business Correspondent

The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better. The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65+ years of age, while the second phase will map sizes for children. The entire scanning process will take around 15 minutes per scan. The INDIA size multicity sizing survey using non-contact human safe 3D body scanning technology will enable India to come up with standard…

A strong 58-member Indian contingent was given a grand ‘Vijayi Bhava’ send-off ceremony in the capital as they gear up to compete against the best in the world at 46th World Skills Competition 2022, the biggest skills competition in the world. The competitors will be showcasing their skills in 52 trades across 15 countries in Europe, Korea, Japan, and the USA. In the current edition of the competition, Team India will compete in six new-age skills, including Industry 4.0, Robot System Integration, Additive Manufacturing, and Renewable Energy. The 58-member team has 19% women representation, indicating the rise in the stature…

On the back of three years of the ban on Electronic Nicotine Delivery Systems (ENDs), the fifth edition of ET Consumer Freedom Conclave, has organised an interactive thought leadership platform, saw insightful discussion and debate on the need for an effective and cohesive smoking cessation approach to improve public health was held. Based on the theme of ‘Adopting a Smoking Cessation Approach to Save Lives’, the summit saw participation from eminent regulatory voices, policymakers, academia, scientific and medical experts, legal, think tanks, and consumer organizations amongst others who shared their perspectives on consumer freedom and the need forlegitimizing alternate harm…

Tata Motors, has announced its electric SUV - Nexon EV MAX has made a landmark entry into the India Book of Records. The Nexon EV MAX successfully scaled the World’s highest motorable road at Umling La pass, located in Ladakh at 19,024 Ft., above the sea level. It is the 1st ever electric car to achieve this feat and demonstrates the inherent capabilities of Tata EVs even in high altitude conditions.  A team of expert drivers started the journey from Leh and completed this record on September 18, 2022. Powered by high voltage state-of-the-art Ziptron technology, the Nexon EV MAX…

Goldie Sohel has sung a romantic indie song Pahadon Ke Peechay in association with Sony Music. This soft indie song is an incredible blend of melody and vocals which sets a romantic vibe. Composed and penned by Goldie himself, the song is calmed, soothing and has a hummable melody. Even the animated lyric video blends with the setting and mood of the heart-warming track and sets the perfect vibe for your next trip. Talking about the song, composer, singer and lyricist Goldie Sohel said, "It's so exciting to see a single so close to my heart being released to the…

Honda Motorcycle & Scooter India (HMSI) has elevated the #GoRidin spirit with the inauguration of premium big bike business vertical - Honda BigWing in Jorhat, Near KG Nursing Home, Opposite UCO Bank,Jail Road, Jorhat. Honda’s premium motorcycle retail format is led by the BigWing Topline in top metros and BigWing in other demand centers. Adorned with the black & white monochromatic theme, BigWing showcases the displayed vehicles in their full glory. Ensuring safety and convenience of customers, Honda BigWing brings Immersive Digital Experience. The virtual platform allows customers to experience the complete fun motorcycle line-up, riding gear and accessories in…

Football Fever Sweeps The North-East – Sunfeast Cup BackWith A BangAfter aTwo-Year Hiatus ~ ITC is back with the Sunfeast Cupin its sixth edition in Meghalaya, Manipur and Assam with more than 600 teams ~ Bhaichung Bhutia to grace the final event in Guwahati on 10th November The Sunfeast Cup Football Tournament 2022 powered by Sunfeast Bouncewill be kicked off in a memorable and grand mannerfrom 26th September 2022 to 10th November 2022. The tournament is one of the most anticipated and distinguished football tournaments in the Northeast, and young footballers from Meghalaya, Assam, and Manipur will compete in record numbers in…

Aditya Birla Sun Life Insurance (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited (ABCL), has announced the launch of a new-age savings solution ABSLI Akshaya Plan, a non-linked participating individual savings life insurance plan offering immediate liquidity option through Cash Bonus facility. This plan provides the benefit of a comprehensive life insurance cover and a regular source of income to ensure the fulfilment of your family’s growing needs. ABSLI Akshaya Plan enables the policy holder to draw cash bonus from the end of 1st policy year, providing a regular source of income. Furthermore, policy holders have the option…

Tata Motors, India’s leading automotive and #1 SUV brand (by sales), has launched the CAMO Edition for its young and vibrant brand, Tata Punch. Embarking on the festive season on a high note, this edition offers an appealing colour theme coupled with a myriad of features and will be available in the Rhythm and Dazzle packs of the Adventure and Accomplished personas. The Tata Punch CAMO will be offered at an attractive starting price of INR. 6.85 Lakhs (ex-showroom New Delhi) and will be available across all Tata Motors authorized dealerships, starting today. The Tata Punch CAMO Edition will come…

Dooze, a liquor delivery app, that promises fast and convenient home delivery of beers, wines, and spirits has launched in Kolkata. The app offers widest selection of alcoholic beverages with over 300 options of premium beer, wine and spirits to choose from. The app is supported by a large network of carefully chosen retailers ensuring smooth delivery across Kolkata within 60 minutes, at a flat delivery fee of INR 49. The app offers an intuitive design for consumers looking for a seamless experience with quick and safe delivery of alcohol. It provides consumers with a curated list of beverages for…