Business Correspondent

Synchrony, a premier consumer financial services company, has been recognized by the Great Place to Work® Institute India by being named Top 10 among India's Best Workplaces™ for Women (Large) and Top 5 in Diversity, Equity and Inclusion™ 2022.  With an impressive 49% of the workforce being women, over 100 employees with disabilities, and close to 40 veterans or family members of veterans in its employment, Synchrony aims to continue the momentum of driving inclusive initiatives.  Synchrony has established several policies and new way of working towards being an all-embracing workplace. The organization is proud to be an employer of…

ZEE Bangla Cinema’s new identity has revealed during the World Television Premiere of the blockbuster of the year, ‘Aparajito – The Undefeated’ starring Jeetu Kamal andSaayoni Ghosh, directed by AnikDatta.  ZEE Bangla Cinema has also revealed a powerful line-up of star-studded blockbuster Bengali movies that will premiere on the channel through the festive season. Starting 24th September, ‘Notun Cinema Proti Robibaar’ will bring ‘World Television Premieres’ every Sunday. This first-of-its-kind programming will see the channel achieve a milestone of telecasting ‘World Television Premieres’ on every week, rather than only once in a month. ZEE Bangla Cinema is promoting the new…

Aashirvaad Atta, India's leading packaged atta brand, is back with its long-running campaign 'Eta AmaarMaa' which celebrates the ‘Onek Roop, Onek Energy’ of mothers. The campaign is a salute to every mother who is fearless, inspiring, and a symbol ofstrength and compassion like Ma Durga, playing diverse roles in the lives of their loved ones. This year’s Durga Puja will witness a unique pandal which celebrates our mothers at Aashirvaad Atta’s Amaar Maa pandal at Bagh Bazaar. The entire set up will mimic a full-fledged pandal with multiple activities to test the energy & enthusiasm levels of the entire family…

India’s most quality-conscious solar brand Goldi Solar,  announced plans to infuse over INR 5,000 crores as a part of its business expansion plans. Simultaneously, it also unveiled its new and landmark product offering HELOC̣® Plus, a high-efficiency and low on carbon module series with Heterojunction technology. Once launched, it will be India’s largest 710wp solar module to be produced completely indigenously. Goldi Solar aims to become an end-to-end and verticallyintegrated company with module, cell and raw material manufacturingcapabilities.Accordingly, it plans to commence production at its cell manufacturing unit in GujaratSubsequently, it will expand its capacity to 5GW Additionally, Goldi Solar…

Mobil, a leading brand of engine oil in India has partnered with the most awaited action thriller ‘Vikram Vedha’ slated for a worldwide release on September 30 in over 100 countries. Through its partnership with this much-awaited film starring Hrithik Roshan, Saif Ali Khan and Radhika Apte, Mobil aims to highlight its brand values of driving human progress, building confidence, and enabling customers to unlock their true potential. The film features Mobil Super Moto engine oil, which stands out in the industry for the high levels of protection it offers to two-wheeler engines. The partnership further builds on Mobil’s ongoing…

Berger Paints India Ltd. has unveiled the tenth edition of its Durga Puja special initiative “PriyoPujo 2022”. Started in the year 2012, the main idea was to include and involve general public in selection of top Durga Puja pandals across various categories. On the initiative’s tenth year completion, the brand has taken it a notch higher by adding a bunch of fun-filled and heart-warming activities to make it a complete milestone year. This year the celebration is all the way special for multiple reasons. While all the activities under Berger Paints “PriyoPujo” aims to bring everyone together and celebrate the…

Honda Motorcycle and Scooter India’s (HMSI)National Road Safety Awareness Campaign has reached in Kharagpur in West Bengal. The two-days camp (23 – 24 September 2022)at Griffins International Schoolwitnessed spirited participation from over 1800school students and staff members who set out to imbibe the safe riding practices. HMSI’s road safety instructors utilized the age appropriate road safety learning programs to enhance the retention of road safety awareness among all. HMSI’s specially trained road safety instructors educated 5 to 10 years old about the do’s and don’ts while commuting in a school bus and cycling. 11 to 12 years old learnt how…

M•A•C Cosmetics India, is all set to‘Light Up’ this Festive Season with Brand Ambassador & Bollywood actor, Bhumi Pednekar with curated kits, in-store events, masterclasses and giveaways. Bollywood film star and face of M.A.C Cosmetics India, Bhumi Pednekar has handpicked her favorite M.A.C products and curated three must-have kits, perfect for this festive season. These exclusive limited edition kits, available at economical price points, makefor the perfect gift for your friends & family and yourself. The three limited edition kits consist of the following products: In Extreme Dimension 24hr Kajal Liner + Matte Lipstick Mehr (Priced at 2000), All Fired…

Tata Medical Center, Kolkata,and the Indian Institute of Technology (IIT), Kharagpur, have launched India’s first fully annotated, relational, de-identified cancer image bank - CHAVI. This first-of-its-kind research partnership between the two premiere institutions in India was inaugurated in Kolkata on the 24th of September. The inauguration also witnessed an enriching discussion chaired by experts including Dr. Arun P, Director Tata Medical Center, Kolkata, Dr Mammen Chandy, Ex-Director Tata Medical Center, Prof Partha Pratim Chakrabarty, and other officials.  The project has been designed as a research collaboration between Tata Medical Center, Kolkata, and IIT Kharagpur, and developed as a part of…

Kwality Wall’s, an iconic brand in Kolkata, has introduced a limited-edition variant inspired by the quint essential Bengali sweet ingredient – ‘Nolen Gur.’ Launching exclusively in West Bengal, the Nolen Gur Cup is an ode to the city’s cultural and food history. Kwality Wall’s will be presenting, for the first time ever in Kolkata, a drone, light and music show with 500 drones that will celebrate the essence of the festival along with a reveal of their new launch specially designed and inspired from the ingredient that is loved by so many locals. The show will include breath-taking formations that…