Business Correspondent

Tata Motors, India’s leading automobile manufacturer and the pioneer of the EV evolution in India, has announced the launch of the newest member of its EV family – The Tiago.ev. Mobilising India towards the future, the Tiago.ev is set to charm the country with its exciting, effortless, eco-friendly and premium EV drive experience. With special introductory prices starting INR 8.49 Lakh (All India - Ex-showroom), for the first 10,000 customers (of which 2000 will be reserved for the current owners of Nexon EV and Tigor EV), bookings for the Tiago.ev will start on October 10, 2022. Customers can reserve their…

Parle Products has partnered with popular actress Madhumita Sarcar to launch two new TVCs for Parle Top Crackers, promoting its rich buttery taste. The TVCs centered around humorous situations in everyday life, depict the experience of light and crispy crackers which mesmerizes consumers with the smoothness of its fine buttery flavour. Conceptualized by Rediffusion Brand Solutions, the campaign features actress Madhumita Sarcar embodying the sensation of the buttery experience through two amusing tvc films. The campaigns resonate with Parle Top Crackers’ tagline of ‘itni buttery ki zubaan fislay’, showcasing yet again how the overflowing richness of the crackers gets one…

Uber has announced the expansion of its footprint in the Northeast with the launch of operations in Imphal and Itanagar with its popular Uber Moto. These launches complete Uber’s presence across all the ‘seven sisters’, making Uber the only ride sharing company to be present across the Northeast part of the country. The leading ridesharing platform already has a strong presence in Aizawl and Shillong with Uber Moto, in Guwahati with Uber Go and Uber Moto, and in Dimapur and Agartala with Uber Auto. With this expansion, Uber remains committed to offering convenient, affordable, and safe mobility solutions to more…

India Assist, a patented and showcase Start-up recognised by Govt of India,is back with it’s world class Travel Assistance Services in a B2B avatar for all domestic and international travellers, with focus to build a service ecosystem connecting hotels, travel agents and airlines. The travel start-up started with a lot of promise with FDI from Silicon Valley, had to redesign its services quickly to make it relevant to the new normal-domestic travel. Harish Khatri, founder of India Assist, says, “On World Tourism Day we have launched our services in 60+ cities in India and Nepal Assist, and by the end…

IHCL has collaborated with UNESCO to offer experiential tours for travellers at various IHCL hotels including Taj Bengal, Kolkata. Led by the values of Paathya – IHCL’s ESG+ framework – one of IHCL’s key focus areas is preserving and promoting India’s intangible cultural heritage. With UNESCO including Durga Puja on the list of 'Intangible Cultural Heritage of Humanity', guests at Taj Bengal can experience traditional Durga Puja celebrations with all the pomp and fervor that is part of the festivities. IHCL’s collaboration with UNESCO will also allow guests to experience Patachitra – an ancient folk tradition of painting on handmade…

Walmart has held a day-long Global Seller Summit in Delhi on September 27 to help Indian companies leverage Walmart’s eCommerce Marketplace to grow in the U.S. and Canada. 500+ Indian manufacturers, brands and sellers attended to hear from local and global Walmart experts, logistics and fintech service providers, and Indian companies that are already thriving on Walmart Marketplace. Walmart is inviting Indian sellers to apply to join its Marketplace in Canada. Walmart is one of Canada’s most popular brands. It operates more than 400 stores nationwide and is one of the largest online retailers and fastest growing marketplace platforms in…

The leading music label Saregama has successfully renegotiated its deal with the tech giant META. The content from the music label library is back on Facebook and Instagram platforms. This is further confirmed on looking up to the platforms as some of the saregama songs that could not be found earlier are now appearing on the platform. Saregama and other Indian labels have had contentious relations with global tech platforms that are rushing to license their content for streaming services and short video platforms. Saregama is now the largest global owner of both sound recording and publishing copyrights of Indian…

Seagram’s Imperial Blue, has continued to reinforce its support for North East United Football Club (NEUFC) as the exclusive partnership enters its second year. In a press conference held on 27th September on Guwahati, Imperial Blue and NEUFC players celebrated the success of this association and underscored the mutual admiration for Northeast’s love for the game of football. Seagram’s Imperial Blue’s sustained support to the passion points of the youth across the countryand NEUFC’s success in the game presents an opportunity for both the brands to strengthen its with connect young India. The club, owned by John Abraham, is based…

Toyota Kirloskar Motor (TKM) has announced the prices of the remaining seven grades of the Urban Cruiser Hyryder. The prices are starts from Rs. 10,48,000 Available in two powertrains- Self-charging Strong Hybrid Electric powertrain & Neo Drive, the much-anticipated SUV from TKM was launched earlier this year in July along with the booking announcement. As one of Toyota’s sustainable offerings, the new Urban Cruiser Hyryder inherits Toyota’s global SUV lineage with its bold and sophisticated styling and advanced tech features, making it a perfect choice in the segment. The Urban Cruiser Hyryder also boasts of other best in segment features…

Amazon Great Indian Festival has started on Friday, September 23. During this festive bonanza, Amazon Pay will roll out a plethora of rewards, cashbacks, and easy credit access to make your shopping experience convenient and affordable. So, here’s why you should #PayAmazonSe to save big and buy more on and off Amazon.in during this festive season. Experience the all-new customizable reward propositions to make your festive season exciting and , and ‘Win a Super Offer’ with Amazon Pay. This Amazon Great Indian Festival, #PayAmazonSe and open the world of exciting cashback to make your festive shopping fun and affordable.  Amazon…