khushbu - The Purbottar

13 Mar

BAFTA unveils its Breakthrough India participants for 2022

khushbu0 CommentsBollywood, Business, IndiaBAFTA

The British Academy of Film and Television Arts (BAFTA) has unveiled ten emerging talents from across the Indian film, games and television industries that will participate in the ‘BAFTA Breakthrough India’ initiative supported by Netflix. The ten names were selected by an eminent jury consisting of industry experts including AR Rahman, Apurva Asrani, Anupam Kher, Ratna Pathak Shah and Shonali Bose. BAFTA Breakthrough India’s list of jurors for 2022 includes many celebrities and this year’s programme has also seen an additional collaboration. The participants will be provided with an opportunity to connect with and learn from the best British and…

12 Mar

Vodafone Idea Foundation Unveils ‘Women of Wonder’

khushbu0 CommentsBusiness, India‘Women of Wonder’ Vodafone Idea

Vodafone Idea Foundation (VIF) celebrated International Women’s Day by unveiling ‘Women of Wonder’ – a book that chronicles the inspiring stories of 17 women who courageously braved all odds to achieve personal independence, and found their own standing in the society. The book was unveiled by many renowned people.Inspiring women leaders also addressed women beneficiaries of VIF’s various social programs across domains such as agriculture, education, livelihood creation, etc. VIF also felicitated women beneficiaries from their social programs who have broken through personal, social, and financial barriers to reach the pinnacle of success in their field of work, thereby setting…

12 Mar

Levi’s® #IShapeMyWorld Season 7

khushbu0 CommentsBusiness, IndiaIShapeMyWorld, Levi’s®

Levi’s® unveils Season 7 of their iconic, Levi’s® #IShapeMyWorld campaign, which has since evolved into a year-long digital initiative that tells the stories of unstoppable women. It aims at enabling and empowering women through live sessions highlighting the protagonists’ journeys, periodic masterclasses as well as flagship internship programs. This year’s program is rooted in the concept that behind every successful woman is another woman who has inspired her. Having featured close to 50 women to date, including Faye D’souza, Zoya Akhtar, Rajakumari, Iti Rawat, Sumukhi Suresh, this season spotlights 4 fearless women. Hima Das, the youngest of five children of…

11 Mar

Castrol launches all-new BS-VI Ready MAGNATEC Engine Oils

khushbu0 CommentsIndiaBS-VI Ready, castrol

India’s leading lubricant brand Castrol announced the launch of its latest range of Castrol MAGNATEC, featuring India’s widest offering of BS-VI-ready engine oils for cars and SUVs. The new range also features India’s first 0W-16 engine oil for retail aftermarkets and the all-new Castrol MAGNATEC SUV that provides SUVs with proven protection from heavy-load wear. The new Castrol MAGNATEC has reduced SAPS content and is BS-VI ready as per industry specifications of ACEA C2/C3. It also meets API requirements to control the problem of low-speed pre-ignition (LSPI) in gasoline direct injection (GDI) and turbocharged GDI engines. Each of the variants…

11 Mar

Ather Energy’s 31st Experience Centre in India

khushbu0 CommentsBusinessAther, INDIA

India’s leading electric scooter brand Ather Energy began its retail operations in the North East region in the capital city of Guwahati, Assam. The new retail outlet, Ather Space, located at Bharalumukh, will retail the Ather 450X, one of India’s quickest and smartest scooters, alongside the Ather 450 Plus. It will provide a unique ownership experience along with complete service and support for the owners. The company launched India’s first truly intelligent electric scooter - Ather 450 in 2018 in Bangalore. It registered 20% month-on-month sales growth over the past year. The company has 30 experience centers across India, and…

11 Mar

Mastercard shares the ways to help women entrepreneurs

khushbu0 CommentsBusiness, IndiaMastercard

E-commerce in India has seen tremendous growth in the last few years. Many women in tier 2 and 3 cities have begun to adapt and reap the benefits of selling online. The worst hit is women business owners in inner cities and rural areas who also must fight societal gender barriers. It is critical to break the bias and empower women through focused education and training interventions about business and technology. Mastercard shared the top three ways how technology adoption can help women entrepreneurs to succeed—(1) Making businesses more efficient - Initiatives such as Project Kirana by Mastercard and USAID…