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In a bid to provide enriched entertainment to its customers, Vodafone Idea Limited (VIL) has announced a strategic partnership with VOOT Select, to offer premium content on its digital platform - Vi Movies and TV app. Under this partnership customers of Vodafone Idea can now enjoy the curated content offering of VOOT Select, with a seamless viewing experience on their Smartphones. Aiming to strengthen current content offering on Digital platform- Vi Movies & TV app, the partnership will give customers access to hours of exclusive content pieces from Voot Select. Vi customers will now have full access to watch premium Hindi Shows of Colors & MTV. Vi users can also enjoy a…

Due to anxiety, job cuts, salary cuts, health concerns, and an increasingly volatile environment, stress levels amongst Indians are high. Nutrition & Wellness Consultant, Sheela Krishnaswamy shared three simple tips which when followed regularly can help alleviate stress. These are: (1) Focus on maintaining a healthy and nutritious diet, always, (2) De-stress with exercise and (3) Break from screen-time. “People tend to eat less healthy food during stressful times. This could be changed by reaching out to more nutritious options like fruits or sprouts or almonds or muesli or an omelet or a piece of bitter chocolate to satisfy a…

A limited-edition gaming pack has been launched by Allied Blenders and Distillers Private Limited (ABD) for its premium offering - Sterling Reserve Blend 7. The all-new pack is a first of its kind that is designed to bring alive a unique board game experience through an innovative interface. The limited-edition will be available in the 750ml size. Customers can select from three different board game options - Ludo, Jungle Safari and Treasure Island. Sterling Reserve B7 Gaming Pack is part of a series of innovative initiatives that ABD has effectively devised as part of its transformational journey to deliver path-breaking…

One of the leading companies in the EV segment which owns brand including Joy e-bike and Vyom Innovation, Wardwizard Innovations & Mobility Limited has inaugurated a new state-of-the-art facility at Vadodara, Gujarat for manufacturing electric two-wheelers. Virtual inauguration ceremony of the new plant was conducted by Shri Amit Shah, Minister for Home Affairs, Government of India on January 28.  The inaugural function was also attended by Ranjanben Bhatt, MP, Vadodara and Mr. Rajendra Trivedi, Speaker, Gujarat State Legislative Assembly. Synonymous with innovation, quality, design and technology Wardwizard Group has created a strong brand identity through its product. Company has a…

The brand that has been championing the message of equal parenting for years, Pampers has re-focused the spotlight on how #ItTakes2 for a baby’s wholesome development. Celebrity parents Soha Ali Khan and Kunal Khemu have come together with Pampers to encourage parents to be equally involved for their baby’s healthy and happy development. Abhishek Desai, Senior Director & Category Leader, Baby Care, P&G Indian Subcontinent shared, “Through this campaign, the brand hopes to start a conversation to positively change the parenting paradigm and encourage more moms and dads to join the #ItTakes2 movement.” Soha Ali Khan and Kunal Khemu, having…

The leading bathware brand Hindware has launched its new brand campaign ‘Thoughtful is Beautiful’. The new campaign is first-of-its-kind in the category. It aims to showcase how innovative performance-led product solutions that offer convenience to consumers is where true beauty lies. Brand Hindware is consistently striving to offer product and solutions that ease the consumer’s life, and the ‘Thoughtful is Beautiful’ campaign showcases the same sentiment where the brand intends to provide functionally-led high performance and thoughtful products to the consumers. Targeting newage customers, the TVC’s beautifully convey that be it style, quality, or innovation, Hindware matches international standards. The 360-degree…