03
May
Akshay Kumar launched Force IX's flagship boutique in Mumbai's Bandra, marking the launch of his redefined athleisure-wear label. The 1,800 sq. ft. store was officially opened for business by Akshay Kumar and Maniish Mandhana, Co-Founder of Force IX’s parent company, 9 AM Ventures Private Limited. The launch event saw a grand fashion show featuring models of varying ethnicities, religions, sexual orientations, gender identities, and the differently abled. Additionally, retired officers from the Air Force, Army, Navy, Maharashtra State Police, and Mumbai Police walked the ramp to underline Force IX’s commitment to the nation’s forces. Force IX's flagship Mumbai store is…
