AU Bank and ICICI Pru Life announce a partnership

AU Small Finance Bank (AU Bank), a scheduled commercial bank and one of the largest small finance banks in the country, announced a partnership with ICICI Prudential Life Insurance, one of the top private life insurance companies, to offer need and goal-based life insurance solutions.

This tie-up between the two leading companies will enrich life insurance offering with an agile, accelerated, digital and paperless platform offered by ICICI Prudential Life. Through this corporate agency arrangement, over 18 lakh customers of AU Bank across over 700 banking touchpoints in 13 states and 2 Union territories, will have an easy access to the entire suite of customer-centric protection and long-term savings products of ICICI Prudential Life. These products will enable customers to provide financial security to themselves and their families and help them achieve their financial goals.

AU Bank customers based across Rajasthan, Madhya Pradesh, Gujarat, Maharashtra, Punjab, Haryana, Chhattisgarh, Delhi NCR, Himachal Pradesh, Uttar Pradesh, Karnataka, Goa, West Bengal and the Union Territories of Chandigarh and J&K will be able to provide financial security to their families by building a well-rounded financial plan.

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