Assam has secured the bronze medal for Swachh Pavilion at the 44th India International Trade Fair (IITF) 2025, held at Bharat Mandapam in New Delhi.
The award was presented to Umesh Kumar, director of the Assam Pavilion, by officials of the India Trade Promotion Organisation (ITPO) during the closing ceremony of the fair on Thursday. “The pavilion earned recognition for its high standards of cleanliness, maintenance and visitor-friendly layout —criteria central to the Swachh Pavilion awards aimed at promoting hygiene and sustainability at one of India’s largest trade exhibitions,” an official said. The IITF 2025, which was organised from November 14, featured participation from several states, public sector undertakings and international exhibitors. Assam’s pavilion highlighted the state’s cultural heritage, traditional crafts, agricultural products and government initiatives, drawing significant footfall throughout the event.
“Featuring 41 MSME stalls, innovative startups, and an extensive range of One District One Product (ODOP) displays, the pavilion showcased Assam’s diverse craftsmanship and growing industrial landscape,” the official said Key state agencies, including Assam Tourism, AIDC, the Agriculture Department, NEDFi and AGMC joined hands to present a comprehensive picture of Assam’s traditional strengths and emerging opportunities. “The pavilion recorded over Rs 1.80 crore in total sales, reflecting robust visitor engagement and demand for Assam’s showcased products. Visitors were particularly drawn to the state’s signature products such as premium Assam tea, finely crafted bamboo and cane items, agarwood products, and a variety of handloom and handicraft offerings,” he said. The pavilion also highlighted the state’s expanding agro-based industries through an array of food processing products. Beyond commerce, the pavilion offered an immersive cultural experience. Exhibits spotlighted Assam’s UNESCO World Heritage Sites, including Charaideo Maidam and Kaziranga National Park.