The Advertising Standards Council of India (ASCI) proudly unveils the ASCI Academy, a pioneering initiative poised to amplify the advertising industry’s capacity to create more responsible and progressive advertising campaigns. Building upon ASCI’s established corrective role which comes alive post ad publication, this pioneering platform embeds self-regulation right at the point of the inception of advertisements.
The ASCI Academy empowers industry professionals, including influencers and students, with a foundational understanding of advertising regulations and ethical practices. Its mission is to cultivate responsible advertising professionals, upholding consumer trust in brands in today’s digital landscape. The academy offers diverse online, in-person, and hybrid formats, including e-learning modules, webinars, masterclasses, faculty development programs, influencer certification, and consumer education initiatives.
It engages stakeholders in self-regulation through training and research, with over 50 founding partners and supporters. The academy is supported by leading universities, civil society organizations, industry bodies, and research insight organizations. Shri Rohit Kumar Singh, Secretary, Department of Consumer Affairs said “We hope that the advertising industry engages deeply with the Academy programs to make their teams better trained and educated on the aspects of advertising regulations.”
