Zoho Corp’s homegrown messaging app has exploded in popularity over the past week, with some thinking it can take on Meta-owned WhatsApp in the Indian market.
According to users on various social media, Arattai provides E2EE for calls and videos, having to shift to “secret messages” for the feature in chats is inconvenient and leaves other one-on-one and group chats outside the privacy protection.
Addressing the issue on social media, the official account on X acknowledged this and told concerned users that “Privacy is super important to us, and end-to-end encryption for chats is something we’re actively working on.”
All you need to know about Zoho’s Arattai
- Arattai is a cross-platform instant messaging application developed by Chennai-based Corporation.
- It is completely free to download and use. It offers a simple, privacy-focused communication solution without subscription fees, making it accessible to a wide range of users.
WhatsApp is deeply woven into everyday life in India, with more than 500 million users who depend on it for personal chats, commerce, and even government services. Its vast network effects and expanding business platform give it a commanding lead.