Over the last 7 years, Ariel India has continuously sparked conversations around the unequal division of domestic chores within households and urging more and more men to #ShareTheLoad. In the spirit of keeping this conversation going and furthering the cause of equality within households, Ariel launched the #SeeEqual film, to inaugurate the 5th edition of ShareTheLoad.
Ariel raised a pertinent question – “if men can share the load equally with other men, why are they not doing it with their wives?” Ariel is urging men to be equal partners playing Equal roles, because when we see equal, we #ShareTheLoad.
An exciting panel came together to launch this film and the 5th edition of #ShareTheLoad, comprising of Genelia D’Souza and Ritesh Deshmukh – Actors, Producers, Entrepreneurs, Environmentalists, Dr. Nandita Shah from Akshara Centre (an NGO), Sharat Verma (Chief Marketing Officer, P&G India, and Vice-President, Fabric Care, P&G India), Josy Paul (Chairman & Chief Creative Officer, BBDO India). The panel was moderated by Shibani Dandekar.
At the event, Ariel also launched its special edition Ariel Matic Powder pack. For the first edition of the #ShareTheLoad campaign in 2015, Ariel raised a very relevant question – ‘Is laundry only a woman’s job?’ The latest film Ariel #ShareTheLoad See Equal is about seeing the spouse equally because when you See Equal, You Share Equal.