At its annual Worldwide Developers Conference (WWDC) in California, Apple launched iOS 18, featuring an all-new AI assistant called “Apple Intelligence.” Unlike competitors, Apple promises on-device processing and strict user privacy—clearly differentiating itself from Google’s cloud-based approach.
Tim Cook emphasized, “We believe privacy is a fundamental human right. AI should not come at the cost of your data.”
The update introduces smart message summarization, context-aware Siri, and on-screen real-time translation in multiple Indian languages, including Hindi and Bengali. Apple’s new AI strategy is likely to appeal to growing markets in South Asia, where data protection is becoming a policy priority.