Apple Inc. has made a strategic decision to select Google Gemini as the foundation for its AI technology and Siri, entering into a multi-year agreement. This choice is regarded as a significant victory for Alphabet Inc., positioning it favorably against Sam Altman’s OpenAI in the ongoing global competition in the field of artificial intelligence.
Apple has concluded that Google Gemini serves as the most competent basis for their Apple Foundation Models, expressing enthusiasm for the innovative experiences this collaboration will offer to Apple users. This was communicated through a joint statement released by both companies on Monday, although the specifics of the agreement remain undisclosed.
Google has announced that Apple Intelligence will persist in operating on Apple devices as well as on Private Cloud Compute, all while upholding Apple’s renowned privacy standards in the industry.
Apple is committed to preserving its privacy standards by operating its AI services directly on consumer devices or through Private Cloud Compute, a secure online infrastructure. In addition, Google’s Gemini is set to enhance the capabilities of a new iteration of Siri, anticipated for release this year.
In a significant development for both Apple and Google, the companies have partnered again with the Gemini deal, marking a robust endorsement for Alphabet amidst its competition with OpenAI. This collaboration follows their previous agreement concerning the default search engine on iPhones, illustrating a deepening relationship between the tech giants. Google’s Gemini technology is already embedded in Samsung’s Galaxy AI, yet the new Siri deal notably expands its reach, providing access to approximately two billion active devices within Apple’s ecosystem. This strategic alliance reflects a pivotal moment in the ongoing evolution of AI integration across major consumer platforms.
In late 2024, Apple announced the rollout of ChatGPT on its devices. The company indicated that there had been no significant changes to the integration at that time. Notably, OpenAI has not commented on the partnership or its implications.