Ariel India has been promoting the #ShareTheLoad campaign for the past 9 years, urging men to share the mental and physical responsibilities of household chores, a trend that has seen a significant decrease in men’s belief that household chores are solely women’s. Ariel launched a campaign emphasizing the longstanding movement of women, women supporting women, and husbands becoming trusted allies in household responsibilities, and working as a Team atHome as a HomeTeam.
Bollywood icons Anil Kapoor and Sonam Kapoor attended a campaign launch event, discussing the importance of genuine partnership and equal household chore participation. Anand Ahuja, Sonam Kapoor’s husband, demonstrated true partnership by taking care of household responsibilities while Sonam attended an event, demonstrating shared responsibilities and genuine teamwork within a relationships.
At the campaign launch event, Anil Kapoor spoke about the changing dynamics of gender roles and the importance of genuine partnership in relationships. He emphasized the importance of mutual respect and shared responsibilities in relationships, citing his wife Sunita as an equal partner. Kapoor admired younger couples like Sonam and Anand and Rhea and Karan for embracing genuine partnership and inspiring others. Bollywood actor Sonam Kapoor commented, “In our household, Anand and I believe in genuine partnership and shared responsibilities. This campaign resonates deeply with us because it reflects the values we hold dear – mutual respect, understanding, and shared responsibility.”
