Anchor Oral Care has intensified its focus on the North East market by appointing celebrated regional actor Aimee Baruah as its brand ambassador and unveiling two new campaigns — “Laal. Kamaal. Bemisaal.” and “Naye Zamane Ki Nayi Suraksha.” This strategic move marks the brand’s reinforced commitment to the region, where it has maintained a strong presence for decades.
The new campaigns highlight Anchor Red Toothpaste’s Ayurvedic benefits and its CalFlo formulation, targeting both tradition and innovation in oral care. Aimee Baruah, featured in the second campaign, is expected to significantly enhance the brand’s connection with local families through digital promotions and on-ground activities.
Speaking on the development, Anchor Consumer Products Director Karan Shah said the move is aimed at deepening engagement and expanding the distribution network. The company is banking on consumers’ growing demand for effective, vegetarian, and natural oral care solutions. Retailers have noted a surge in demand for ethical and holistic products, positioning Anchor Red Toothpaste as a popular family choice thanks to its trusted formula and refreshing taste.