Amway India, one of the leading FMCG Direct Selling companies, has announced the launch of its website in Bengali to make it easier for Bengali speaking Amway Direct Selling Partners and their customers to understand, communicate and explain their nutrition needs. This move is intended to address the growing demand for proper nutrition in the post-pandemic era, as people become increasingly aware of the importance of nutrition in overall well-being.
The Bangla website was launched at a formal event in Kolkata, as part of Amway India’s strategy to go multilingual in its vision to build a healthier nation by improving the accessibility of its products and catering to the requirements of customers in their native language. The company first launched the Hindi version of its website last year before launching the Bengali and Tamil versions recently.
Apart from nutrition, consumers can also learn about and order products from Amway’s personal care, home care, and consumer durable range. Speaking about the launch, Mr. Chandra Bhushan Chakraborty, Senior Vice President – East and West Region, Amway India said, ” Hence this move of launching our website in Bengali aims to bring health and wellness closer to our Bengali-speaking consumers and deliver personalized product recommendations through the user-friendly website interface.”