As the demand for herbal nutrition category records a drastic rise with consumers shifting towards healthier living, Amway India, one of the country’s leading FMCG direct selling companies, foresees its traditional herb nutrition category to clock sales of Rs 100-Crore this year. To accommodate the growing demand for herbal products, Amway is also gearing up to strengthen its local sourcing of herbal extracts in India.
Amway continues to locally source ingredients for manufacturing its high-quality nutrition products. A leader in the nutrition space, Amway is renowned globally for its nutrition category brand – Nutrilite. Going by the trend of prioritizing holistic nutrition and wellness, the company foresees the nutrition category to grow faster with the current contribution of over 50% to 65% by 2024, which includes a significant contribution from the herbal nutrition segment.
The Nutrilite Traditional Herb Range from Amway offers an assured level of Purity, Safety and Potency of herbs as it passes through a stringent seed to supplement process ensuring a world-class quality product. To guarantee the potency of the product, these herbal supplements are prepared from certified non-GMO sources to prevent any unknown health hazards and ensuring safety.