Your passion is your identity! Encouraging people to follow and grow their passion, Amway India, one of the country’s leading FMCG Direct-Selling companies, recently launched yet another one-of-its-kind campaign, ‘Passion ko Do Poshan’ with Olympian Saikhom Mirabai Chanu. The campaign reiterates the brand’scontinuous efforts towards focusing on fueling one’s passion with adequate nutrition support to achieve excellence, in line with its commitment to helping people live better, healthier lives through a powerful and inspiring digital film featuring its brand ambassador Mirabai Chanu.
The narrative of the film ‘Passion Ko Do Poshan’ alludes to how the Olympian Mirabai can be an inspiration to thousands of women, challenging women to stand up for themselves, raise the bar by following their passion to shine, thus setting a benchmark and be an inspiration to others, and in their journey, Amway Nutrilite supporting their nutritional needs.
The digital film has been rolled out across Amway’s digital platforms, such as Youtube, Facebook, Instagram, Twitter, and LinkedIn.As a part of the campaign, there is a series of insightful and engaging nutrition-led interventions planned across regions with its Amway Direct Selling Partners and their consumers.Talking about the campaign, Mr. Ajay Khanna, CMO, Amway India said, “We are elated to see the vivid response across India that our initiatives have received.”