Amway India, has announced the appointment of Bollywood megastar Amitabh Bachchan as its brand ambassador. It is a time in moment as two most iconic, credible & trustworthy brands have come together to proliferate message on significance of holistic health & wellness, women empowerment, and inspiring youth towards entrepreneurship for a progressive India.
Commenting on the association, Mr. Anshu Budhraja, CEO, Amway India said, “As we lead our journey towards Amway India’s 25th-anniversary celebrations next year, our aim is to instill his key traits like hard work, focus, determination, and discipline, amongst our incredible direct sellers/retailers. Especially focussing on women and youth leaders who are making headway into the entrepreneurial ecosystem.”
Speaking about his association, Shri Amitabh Bachchan said, ” Amway’s approach of combining the best of nature and best of science inclusive of traditional wisdom is something I strongly believe in. I look forward to becoming an intrinsic part of the Amway family.” Building on the heightened awareness for health and nutrition, the company is aggressively exploring innovative solutions to cater to the evolving and growing market.