Amway India, one of the country’s leading FMCG Direct Selling companies, launched health & fitness community-building programs across India. Amway India’s brand ambassador and wrestler Sangram Singh will be spearheading the awareness around reiterating fitness and health community building amongst the youth and women of India. Amway India in the East region hosted a series of virtual workshops aimed at demonstrating the best way to leverage nutrition supported by health supplements to lead a fit and healthy lifestyle.
An identified group of fitness enthusiasts were guided by experts on the how and what of Nutrition through virtual sessions along with engaging them in various workout activities. The program is aimed to help people transform their bodies into fitter and healthier selves and influence others. Amway Direct Selling Partners and their customers also took advantage of the free supplementation guidance and diet programs which is being followed by free consultations with Amway’s nutritionists on board. It has organized multiple initiatives to promote healthy living and continue to spread awareness around the importance of optimal nutrition. It has scaled up these initiatives by making them virtual and reaching a larger set of consumers to spread awareness.
Ajay Khanna, CMO, Amway India, said, “Our association with Sangram Singh will help us advocate further healthy living and his commitment to overall health and fitness.”