Stepping up its efforts in nutrition education and intervention, Amway has announced the launch of an innovative micronutrient supplement – Nutrilite Little Bits™ –providing daily essential vitamins and minerals to help manage micronutrient deficiency such as anemia. Previously Amway launched the Power of 5 campaign in India in 2018 that has benefitted over 25,000 children under-five and over 90,000 mothers and caregivers.
Amway developed Nutrilite Little Bits aligned with WHO guidelines. This micronutrient supplement is loaded with 16 essential vitamins and minerals, customized as per the RDA 2010 guidelines to suit the Indian market targeting malnourished children between the age of 3 – 6 years. When taken daily, Little Bits can help support a child’s health by providing nutrients required for proper growth and development. Under the project, Nutrilite Little Bits will be distributed free of cost to the malnourished children through partner NGOs in the existing project locations. This year, Amway India plans to distribute Nutrilite Little Bits to nearly 10000 children for a minimum period of 6 months to 1 year. Amway India CEO, Anshu Budhraja,said, “We are focused on channeling our efforts to support and help as many children as we can. Besides increasing our reach of the program to benefit 40000 children, we aim to distribute Little Bits among10000 children under professional supervision.”