One of the country’s leading FMCG direct selling companies, Amway India launched Nutrilite Vitamin C Cherry Plus. It is intended for individuals with weakened immunity. It comes with the benefit of extended-release technology. With this, Amway India is further strengthening its nutrition and immunity supporting portfolio in the country. The Nutrilite Vitamin C Cherry Plus provides steady release of Vitamin C into the body for over 8 hours as it is formulated with Extended-Release technology, to provide all-day immune support.
“Looking at the growth trend and with the extension of our existing range of products under the nutrition and immunity category, with Nutrilite Vitamin C Cherry Plus targeted for population with specific need we are targeting to generate more than 100-Crores in revenue by 2025”, said Anshu Budhraja, CEO, Amway India. “Nutrilite’s new Vitamin C Cherry Plus provides slow, steady release of Vitamin C in the body for 8 hours as it is formulated with extended-release technology for improved utilization of Vitamin C for an all-day immunity support. The product is made with the plant-based source of Vitamin C like Acerola Cherries grown in our own organic farms in Brazil”, added Ajay Khanna, CMO, Amway India.