A fast growing menstrual hygiene brand from the house of Amrutanjan Healthcare Limited, Comfy Snug Fit brings new hope in women hygiene market with its superior technology to provide affordable and high quality sanitary napkins. The brand is striving to provide hygienic menstruation solutions to cloth users, and will drive awareness campaign to educate cloth users about health and hygiene benefits of choosing sanitary napkins over cloth. It has roped in renowned actress Shraddha Kapoor to drive awareness campaign around menstrual hygiene. The brand will launch the new campaign to drive home the important message of menstrual health and hygiene. The campaign will be launched on a variety of platforms across multiple media, including TV, digital and in-store.
Amrutanjan healthcare has partnered with TZMO Europe to obtain better technology and also made with pulp from North America. Additionally, the company also roped in an expert consultant from Israel for technical knowhow which has enabled it to develop a superior product. Comfy promises 80% better absorption than other leading brands in India. Starting at Rs. 20, Amrutanjan was the first company to launch a high quality napkin at a price point that was affordable to larger audience.