Amazon unveils new digital payments campaign ‘Bill Payment Ka Smarter Way’

Amazon’s new campaign for Amazon Pay, ‘Bill Payments Ka Smarter Way’, features Bollywood star Ayushmann Khurrana. The campaign aims to provide customers with a smarter way to manage their bills, with timely reminders to avoid late fines and penalties. Customers can also enjoy a convenient 1-click bill payment experience using Amazon Pay Balance and Amazon Pay Later, with bills paid in less than 5 seconds. They can also pay for recharges and bills using their preferred payment instruments like UPI and credit cards.

The campaign aims to provide an instant and seamless experience for bill payments and recharges, along with offers and rewards for daily transactions.TheTVCs explore bill payments and recharges with wit and charm, with Ayushmann discovering an efficient Amazon Pay method for bill payments and recharges, contrasting mundane household tasks with smarter convenience.

Ayushmann Khurrana said “Together with Amazon Pay, I’m glad to encourage customers to embrace a convenient, rewarding, and trusted payment experience.”The ‘Bill Payments Ka Smarter Way’ provides a smarter way for bill payments and recharges, offering 2% cashback and Amazon Pay ICICI Bank credit card payments. Customers can also ask Alexa for bill payments and win scratch cards from top brands.

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