Amazon India has launched the fourth season of Propel, a global business accelerator for consumer products startups, providing dedicated support to emerging Indian brands and startups to reach global customers through ecommerce exports. The Propel S4 will support up to 50 startups launch in international markets and create global brands from India. Participating startups stand to win total rewards worth over $1.5 million including AWS Activate credits, six months of free logistics and account management support, as well as a combined $100K in grant from Amazon for the top 3 winners.
Amazon will also help participating startups connect with Indian Revenue-based-financing firms Klub, Velocity, and GetVantage to offer curated offers for scaling business expansion. Amazon’s Propel S4 program closes on June 14, 2024, it offers a chance for startups to pitch their business propositions to leading VC firms and secure funding for expansion.
Propel Season 4 (Propel S4) brings together key stakeholders like VC partners, revenue-based financing partners, cross-border logistics & payments players, and Amazon leaders to provide Indian startups with guidance and mentorship to create global brands. Amazon Smbhav Venture Fund, Peak XV Partners, Fireside Ventures, DSG Consumer Partners, Accel, V3 Ventures, and Elevation Capital will feature on the panel to evaluate the winners of Propel Season 4. Previous winners of Propel include Slurrp Farm, Sirona Hygiene and Wellbeing Nutrition from Season 1,Solethreads, Ecoright and GoDesi from Season 2 and Mirana Toys, Avimee Herbal and Perfora from the season 3. Bhupen Wakankar, Director Global Trade at Amazon India said, “I am excited about the launch of the fourth season of Propel Accelerator.”
