Amazon Pay has announced the launch of #AbHarDinHuaAasan– a digital-led campaign that highlights the convenience and safety of digital payments on the platform and its positive impact on millions of customers across India. The campaign unfolds with a digital film that celebrates the evolution of money and various business activities, from cash to digital, across generations. It further showcases how Amazon Pay can be used to pay anyone, anywhere, effortlessly, and instantly.
The campaign film captures an array of use cases, i.e., shopping in a marketplace or online, recharges and utility bills, and more to showcase the convenience of payments through Amazon Pay. Speaking about the campaign, MahendraNerurkar, CEO & VP, Amazon Pay India said, “#AbHarDinHuaAasan is our endeavor to demonstrate how digital payments simplify daily lives for these stakeholders. Through this campaign, we have captured various perspectives and stories that further strengthen the sense of trust around digital payments and drive adoption.” Amazon Pay offers a large set of use-cases ranging from paying utility bills and restaurant bills to booking travel tickets, transferring money and much more.