At its flagship annual summit Amazon Smbhav, Amazon India announced the launch of Smart Commerce – a new initiative to transform local stores into Digital Dukaans, and accelerate its pledge to digitize 1-crore small businesses by 2025. Over 1.5 lakh neighborhood stores are already selling online using Amazon.in.
With Smart Commerce, stores can now go further and digitize their offline operations, provide enhanced in-store shopping experience to their walk-in customers, and create their own online storefronts to serve customers directly. Stores of any size can now take advantage of best of Amazon’s shopping innovations, logistics, digital payments and more to provide a reliable and trustworthy experience to their customers no matter where they are – in their physical store, directly through their own online storefront, or on Amazon.in.
Amazon is on track to fulfill its pledges announced at Amazon Smbhav 2020. At the inaugural Smbhav Summit in January 2020, Amazon pledged to digitize 10 million MSMEs, generate $10 billion in cumulative exports from India and create 2 million jobs in India by 2025. The Company is on track to fulfil these pledges and even go beyond in some areas. Amazon recently doubled its Exports pledge from $10 billion to $20 billion in the same time frame.