Amazon has announced a 50% waiver on referral fees for new sellers joining Amazon.in from August 27 to November 4, 2023, as part of its commitment to ensuring a successful festive season for sellers in India. Amazon.in has introduced a 60-day waiver to incentivize new sellers, helping them build a customer base and establish a foothold in the competitive e-commerce market. The company also introduced a “Great Indian Referral Offer” where sellers can refer friends to sell on Amazon.in and receive rewards worth up to INR 11,500/- between September 28th and October 27th, 2023.
Amazon has introduced technological initiatives to simplify online selling in India, including a Simplified Registration Process, Sale Event Planner, and New Seller Success Centre. The company will also conduct LIVE trainings for new sellers on listings, shipping, prime, deals, and coupons. With the festive season approaching, there is a massive opportunity for businesses in the North East to grow online.
The North East’s festive season presents a significant opportunity for online businesses, with 81% of consumers keen to shop, 78% trusting online shopping, and 68% identifying Amazon.in as their go-to destination. Gaurav Bhatnagar, Head of Seller Acquisition and Development at Amazon India, said, “With over 11,000 sellers from North East selling on Amazon.in, our focus remains on making online selling easier and more productive for them”.