Amazon India has launched its latest campaign, ‘KhushiyanApno Ki, Aur Apni Bhi’, urging customers to prioritize their well-being and loved ones during the festive season. The campaign highlights the importance of self-care and self-love, urging customers to embrace ‘Me’ within ‘We’ and not overlook their own well-being. The campaign aims to spread warmth and smiles during this joyous time, reminding people to prioritize their own well-being and spread warmth.
Conceptualized basis the insight that true celebrations flourish when the happiness of both ‘we’ and ‘I’ is fulfilled, this digital asset serves as a reminder that practicing self-care/self-love is not an act of selfishness but a necessity. This sentiment is captured in the video showcasing a loving bond/relationship between a mother and daughter. Noor Patel, Vice President, Amazon India said, “Our campaign is based on customer insights and brings alive the mindset shift in customers urging them to celebrate the festive season taking care of their needs, along with their loved ones.”
Amazon’s “KhushiyanApno Ki, Aur Apni Bhi” campaign features a mother preparing for the festive season, initially focusing on herself. However, a cheeky twist reveals she has thought about herself. The campaign features classic mom humor, expression plays, and Indian emotional nuance, bringing a smile to anyone watching.