Amazon.in unveils Creator University and Creator Connect in India

Amazon.in introduces Creator University and Creator Connect, an education program aimed at equipping content creators with the necessary tools and knowledge for success in the creator economy. The program will cater to a broad spectrum of content creators, encompassing both established and aspiring influencers. Through a curated selection of resources, the program provides participants with the foundational knowledge and practical strategies to cultivate a sustainable business on the Amazon marketplace.

Amazon Creator University is an educational program designed to help content creators succeed on the Amazon platform. It provides resources like video tutorials, articles, workshops, and case studies. Key benefits include connecting with other creators through Creator Connect events, learning from industry experts, and learning actionable strategies for success.

This program is part of Amazon’s larger commitment to support content creators and influencers, alongside initiatives like Amazon Live and the Amazon Influencer Program. The first Creator Connect event, “A Summer Escape,” will launch on June 3rd, 2024 in Mumbai, focusing on fashion and lifestyle creators.Kishore Thota, Director, Shopping Experience, India & Emerging Markets, Amazon said, “We are committed to fostering a collaborative community where creators can learn from each other and drive informed purchase decisions for our customers”.