Amazon India has announced that customers can now access Amazon.in in Marathi and Bengali in addition to the five previously available languages – Hindi, English, Kannada, Malayalam, Tamil, and Telugu. In the coming weeks, Amazon.in will expand its regional language offering further with the launch of voice shopping experience in Hindi.
The upcoming launch of the voice shopping experience in Hindi follows the launch of Voice shopping in English in 2020. With this launch, customers will simply be able to use their voice in Hindi to search for products or check their order status. For the launch of Amazon.in in Marathi and Bengali, Amazon worked with expert linguists to develop an accurate and comprehensible user experience in each of the languages. Kishore Thota, Director, Customer Experience & Marketing, Amazon India, said, “We will continue to focus on bringing new features for our customers on voice to make their shopping experience exciting and fulfilling,”
