Amazon India shared a host of opportunities for small and medium businesses (SMBs) during the annual festive event ‘Great Indian Festival’ (GIF) starting from October 3. Continuing its commitment to support SMBs, Amazon GIF 2021 is dedicated to lakhs of small sellers including over 75,000 local shops from 450 cities, offering their unique selection of products to customers across the country. GIF 2021 will showcase products from lakhs of Amazon sellers under various other programs such as Amazon Launchpad, Amazon Saheli and Amazon Karigar, as well as top Indian and global brands across categories from various parts of the country including Kolkata, Asansol, Kharagpur and Siliguri amongst many others. Prime members can enjoy early access.
This year, Amazon GIF has also launched a special ‘Small Business Spotlight’ store on Amazon.in, where customers can discover unique festive selection like heritage handloom & handicrafts from local Indian artisans, everyday innovations from Indian direct-to-consumer start-ups and women entrepreneurs. Customers will be able to discover unique art and craft products from weavers and artisans across the country. The Great Indian Festival would include over 1,000 new product launches from top brands.