With the growing popularity of internet-based content, Indian households spent more than four hours per day binge-watching on their connected TVs with Fire TV.
The annual edition of Amazon Fire TV Streaming Trends Report captures aggregated insights on how Indian viewers consumed content on their Fire TV devices in 2022. Regional content gained preference in the last year; Fire TV users enjoyed content in more than 12 languages with Hindi, Telugu, Tamil, Malayalam and Bengali topping the list.
There is no other love like the love for movies. In 2022, Pushpa: The Rise was the most searched movie on Fire TV, followed by Brahmāstra and The Kashmir Files. Comedy was the most searched genre of content on Amazon’s Fire TV last year, followed by Horror and Cartoons. Shah Rukh Khan, Amitabh Bachchan and Alia Bhatt topped the list of most searched actors through Alexa on Fire TV. Taarak Mehta Ka Ooltah Chashma made it to the top of the search list for the second year in a row. India vs Pakistan T20 World Cup match on 23rd October’22 recorded the highest viewership on a single day. Parag Gupta, Director and Country Manager for Amazon Devices India said “2022 saw some of the biggest moments in the history of global sports, and we delivered those exhilarating moments to millions of Fire TV customers with multiple OTT streaming services”.