TCNS Clothing Company Limited, the leading apparel company for women has signed the Bollywood actress Alia Bhatt as the face for the brand for its ethnic-wear brand Aurelia. The actress will collaborate with the Indian ethnic wear brand to promote the range.
Aurelia, by TCNS, is an Indian ethnic wear brand targeted at women who are looking for great design, fit and quality for their casual, work and occasion wear requirements. The synergy between Aurelia and Alia will appeal to the quintessential Indian woman and further enhance the deep-rooted connection.
Anant Kumar Daga, Managing Director, TCNS Clothing Company Limited said, “Aurelia has always promoted effortless style. Associating with Alia Bhatt was a strategic decision to communicate the same ethos. Alia is a youth icon who loves her effortless style. The brand’s youthful image appeals to young and modern women and Alia is someone who portrays the same through her onscreen as well as off-screen presence seamlessly.”
Aurelia brand is available both online and offline through 220+ exclusive brand outlets & presence in 1000+ large format stores across150 cities across India, Srilanka, Nepal and Mauritius.