Air India Express and Air Asia India, both subsidiaries of the Tata-owned Air India, unveiled a common, refreshed branding as a ‘Air India Express’, on a new Boeing 737 –8 aircraft. With a modern look and bold, bright colours and aircraft livery, the airline invited guests to “Fly As You Are,” announcing its intention to differentiate itself with a by making meaningful connections across places, people and cultures, curating frictionless and digitally enabled travel experiences to provide best-in-class value, and offering service with a sense of unique Indian warmth.
Air India Express Chairman Campbell Wilson and Managing Director Aloke Singh inaugurated the refreshed brand identity, logo, and aircraft livery on the first Boeing 737-8, marking the airline’s latest addition to its fleet of 58 aircraft. Campbell Wilson, Chairman, Air India Express, emphasized, “The broader ambition of these efforts is to better connect India and Indians, to each other and to the world.”
Air India Express has introduced a new visual identity, featuring a premium color palette of Express Orange and Express Turquoise, with secondary colours of Express Tangerine and Express Ice Blue, symbolizing enthusiasm and agility.