Ai+ Smartphone today announced its onboarding as the Official Smartphone Partner for two leading IPL franchises; Mumbai Indians and Kolkata Knight Riders for the upcoming T20 season, marking a key step in its brand expansion strategy. The partnership places Ai+ Smartphone at the centre of one of India’s most powerful cultural platforms, enabling direct engagement with millions of cricket fans. As part of the collaboration, the company will offer exclusive fan experiences including player meet-and-greet opportunities, match tickets, signed merchandise, and access to exclusive player content captured on Ai+ devices.
Madhav Sheth, CEO of Ai+ Smartphone and Founder of NxtQuantum Shift Technologies, said, “Sport has a unique ability to bring people together… Our partnership with Mumbai Indians and Kolkata Knight Riders allows Ai+ Smartphone to connect with millions of fans where India’s energy is most visible and alive.” A Mumbai Indians spokesperson noted alignment with evolving fan expectations for accessible, high-performance technology, while Binda Dey, CMO, Knight Riders Sports, highlighted the focus on meaningful engagement and enhanced fan experiences.
The association with Kolkata Knight Riders is expected to strengthen Ai+ Smartphone’s visibility in the Kolkata market, where IPL-driven engagement significantly influences consumer behaviour. The partnership could boost brand recall and support increased demand, particularly among young and value-conscious buyers.