Ai+ Smartphone on Tuesday unveiled NovaWatch, a new smartwatch lineup aimed at strengthening its connected devices portfolio across health, safety and personal style. Scheduled to launch nationwide in Q1 2026, the series reflects the brand’s push to blend practical utility with fashion-forward design for a connected generation.
The NovaWatch range includes Active, Wearbuds, Kids Geo Fencing 4G Watch, and an industry-first Rotatecam 4G LTE Watch with a rotating camera. Each model is designed for a specific use case, spanning everyday health tracking, family safety and style-led personal expression. While Active focuses on essential wellness metrics in an easy-to-use format, Wearbuds combines a smartwatch with built-in Bluetooth earphones, eliminating the need for multiple devices. The Kids Geo Fencing watch prioritises child safety through simple connectivity, while Rotatecam targets creator-led users seeking bold design and visual functionality.
Announcing the launch, Madhav Sheth, CEO of Ai+ Smartphone and founder of NxtQuantum Shift Technologies, said the lineup was designed around real-life usage rather than technology alone, emphasising comfort, relevance and visible style.
In Kolkata, retailers and distributors see growing demand for differentiated wearables that combine lifestyle appeal with utility. With the city’s tech-savvy youth and rising interest in child safety devices, NovaWatch is expected to find traction across urban consumers and families alike.