Nautica, one of the leading global lifestyle brands, has announced renowned Bollywood actor and dapper heart-throb Aditya Roy Kapur as its new brand ambassador. Aditya Roy Kapur will front the new campaign that marks the arrival of Nautica’s Spring Summer-23 collection for men.
The brand enjoys a loyal customer base in metros, tier 1 and tier 2 cities and beyond. With Aditya Roy Kapur as the face of Natika’s new campaign, the brand aims to create deep brand resonance with fashion-forward men aged 30-45 and establish itself as one of the leading men’s fashion brands in the country.