Aditya Birla Sun Life Mutual Fund (ABSL MF), one of India’s leading asset managers, successfully conducted the 50th edition of its flagship investor awareness program, Nivesh Mahakumbh, in Kalyani, West Bengal. The event drew over 800 participants, including students, professionals, and retirees, who engaged in interactive sessions with financial experts. The 2.5-hour program highlighted personal finance basics, budgeting, wealth creation through mutual funds, and retirement planning. Participants were introduced to Systematic Investment Plans (SIPs) and provided with tools such as investment games, self-assessments, and easy-to-understand reading material. Folk performances and interactive formats added a local flavour to the initiative.
Kalyani, known as one of West Bengal’s most planned cities, is witnessing steady growth in financial awareness. The local market, comprising a mix of salaried employees, small business owners, and students, showed keen interest in investment avenues beyond traditional savings. Experts noted that Kalyani’s emerging middle class is increasingly open to systematic and long-term financial planning, making it a promising hub for mutual fund penetration in the state.
Commenting on the milestone, A. Balasubramanian, MD & CEO of ABSLAMC, said, “Nivesh Mahakumbh has always been about bringing financial literacy to the grassroots. Reaching our 50th edition in Kalyani reflects our commitment to building a financially aware nation.” Over the last 11 years, Nivesh Mahakumbh has educated more than 2.5 lakh investors across 30 cities, reinforcing ABSL MF’s vision of simplifying money matters for every Indian household.