Aditya Birla Sun Life Insurance Company Limited (ABSLI), a subsidiary of Aditya Birla Capital, has launched its all-in-one term insurance solution — ABSLI Super Term Plan — offering comprehensive life protection, health services, and income security under one policy. Designed to align with evolving customer needs, the plan underlines ABSLI’s focus on a holistic, goal-based protection approach.
The Super Term Plan features three coverage options — Level Cover, Increasing Cover, and Level Cover with Return of Premium — allowing policyholders to customise benefits according to their life goals. Notably, it provides built-in health management tools throughout the term and the option to increase sum assured at major life events like marriage, childbirth, or home purchase.
A standout feature is the Instant Payment on Claim Intimation, which pays a part of the claim within one working day. It also offers flexible death benefit disbursements including lump sum, monthly income, or a combination. Nominees can opt for staggered monthly payouts or convert them into a lump sum later. In Guwahati, ABSLI expects strong traction for the Super Term Plan, particularly among the growing urban middle class seeking integrated financial solutions that offer both protection and wellness support in a single package.